Home / China News / News detail

DPCA names new general manager for Dongfeng Peugeot brand

Monika From Gasgoo| September 03 , 2018 17:54 BJT

Shanghai (Gasgoo)- Dongfeng Peugeot Citroen Automobile Company LTD (DPCA) appointed Li Guangtao as general manager of the Dongfeng Peugeot branding unit, according to local media.

Meanwhile, David GUERIN was named as vice general manager of the Dongfeng Peugeot brand. Zhou Haibo, the former deputy director of the brand will work as the director of DPCA's NEV and mobility business units.

Dongfeng Citroen, the other DPCA-owned brand, saw the personnel change as well. Ren Guang, the acting general manager of the brand, will keep his role as formal general manager.

DPCA names new general manager for Dongfeng Peugeot brand

Reportedly, Li Guangtao graduated from Jilin University of Technology in 1999 and officially joined Dongfeng Motor in July, 2003. He has rich marketing and management experience thanks to his abundant employment history in Dongfeng Nissan Passenger Vehicle Co. and Dongfeng Venucia Vehicle Company.

DPCA names new general manager for Dongfeng Peugeot brand

David GUERIN joined PSA Group in the same year he graduated from Audencia Business School as MBA. He had successively held several key positions in PSA Group with his footprint existing in France, England and Poland.

DPCA names new general manager for Dongfeng Peugeot brand

Ren Guang, serving DPCA for several consecutive years, had been worked as the director of the Dongfeng Citroen brand's sales unit and the director of the Dongfeng Peugeot's service unit. He has been working as acting general manager of Dongfeng Citroen since his predecessor Rao Jie delivered the resignation in last October.

At the launching ceremony of the all-new Peugeot 408 several days ago, DPCA reveals that it plans to roll out a total of 12 all-new and facelift models in China over the next three years, targeting the 3% of market shares.

Gasgoo not only offers timely news and profound insight about China auto industry, but also help with business connection and expansion for suppliers and purchasers via multiple channels and methods. Buyer service:buyer-support@gasgoo.comSeller Service:seller-support@gasgoo.com

All Rights Reserved. Do not reproduce, copy and use the editorial content without permission. Contact us: autonews@gasgoo.com