Geely, Daimler set up ride-hailing service subsidiary in Beijing

Shanghai (Gasgoo)- Geely and Daimler extended their mobility cooperation reach to Beijing by building there a joint venture which will focus on providing premium ride-hailing services.

Dubbed “Beijing Weixing Mobility Technology Co.,Ltd”, the newborn subsidiary involves a registered capital of RMB10 million, which is wholly invested by Weixing Technology Co.,Ltd, a 50/50 joint venture between Geely Technology Group, a subsidiary of Zhejiang Geely Holding Group (Geely Holding), and Daimler Mobility Services GmbH, according to China's National Enterprise Credit Information Public System.

Based on the business scope registered to local authority, we found out that Beijing Weixing is to offer car rental and ride-hailing services.

(Photo source: StarRides)

Geely Technology Group and Daimler Mobility Services claimed as early as October 2018 that they would co-build a 50/50 joint venture headquartered in Hangzhou to provide premium ride-hailing services. Then on March 28 last year, Geely Holding and Daimler AG announced the formation of a 50/50 globally focused joint venture to operate and further develop smart brand as a leader in premium-electrified vehicles. The Weixing Technology is what the joint venture is named.

Both parent companies unveiled in last December the premium ride-hailing brand StarRides in China. The inaugural services was to begin in Hangzhou, a populous city home to Geely Holding, in the same month with a fleet of 100 vehicles including Mercedes-Benz S-Class, E-Class and V-Class vehicles. “StarRides will expand to other major cities in China starting in 2020,” Daimler said then.

With a brand slogan “the best in motion”, StarRides is built to offer consumers safe, convenient and premium one-stop mobility experience. The chauffeurs employed are strictly trained in global standards and have compliant driving licenses for online car-hailing services. Some of them are able to speak both Chinese and English when serving foreign users, said the German automaker.