Dongfeng Motor's premium NEV brand VOYAH lifts price on electric FREEs

Beijing (Gasgoo)- On March 31st, the premium new energy vehicle brand of Dongfeng Motor, VOYAH, announced a price increase on the FREE model.

Photo credit: VOYAH

The FREE SUV is VOYAH’s only model on the market, offering two power selections and five trims. According to the carmaker’s announcement, only the battery-electric trims are subject to the price adjustment. Specifically, the Pure Electric, Pure Electric City, and Pure Electric Luxury trims and packages will see a price rise of RMB10,000 ($1,576) each. After the adjustments, the battery-powered FREEs will start from RMB343,600 to RMB373,600 ($54,144 to $58,872). 

The price increase will take effect on May 1st, leaving potential users another month to place their orders at the current quote.

In fact, VOYAH made a preannouncement of the price change a week before, on March 24th, stating that due to the rising cost of raw materials, it planned to issue a price rise on the last day of March.

Aside from China, VOYAH is also expanding to the European market, with Norway being its first stop. On March 10th, the automaker announced that it will open its first overseas VOYAH store in Oslo in June. VOYAH plans to initiate user experience activities such as test drives to fuse into the local market. The first FREEs will be delivered to Norwegian consumers within 2022.