BYD’s Yangwang brand opens first Yangwang Center in Shanghai

Beijing (Gasgoo)- On January 24, Yangwang, BYD's luxury new energy vehicle brand, celebrated the grand opening of its first flagship center in Shanghai. Nestled at 1381 Jiangyang South Road in Baoshan District, the Yangwang Center in Shanghai marks the brand's debut flagship center venue in the city. 

Photo credit: Yangwang

Serving as the core hub for Yangwang's service capabilities, the center offers a comprehensive one-stop service, encompassing brand perception, technical understanding, product experiences, sales, delivery, and after-sales services, all aimed at enhancing the overall customer experience.

Photo credit: Yangwang

Aligned with Yangwang's consistent design philosophy, the Baoshan Yangwang Center adopts warm earth tones harmonizing with natural materials, creating an aesthetically pleasing and vibrant space. Spanning two floors, the facility includes distinct zones such as sales showroom, dedicated vehicle display area, boutique and accessory section, new car delivery area, and after-sales service zone. Additionally, the center features a customer leisure area integrating shared offices, a library, tea ceremony space, massage chairs, dining, and children's entertainment, providing a serene and enjoyable environment for customers to experience seamless car buying and ownership services.

Photo credit: Yangwang

Differentiating itself from traditional showrooms primarily focused on sales functions, the Yangwang Center establishes a direct communication space for the brand and product in the city. The Baoshan Yangwang Center introduces a technology and product dynamic experience area with two seven-kilometer test drive routes, ensuring users fully engage and understand the products.