Dongfeng Motor’s VOYAH launches global expansion strategy ‘Let’s VOYAH’

Shanghai (Gasgoo)- On April 26, VOYAH, the premium new energy vehicle maker under Dongfeng Motor, made a major announcement of its "Let's VOYAH" global expansion strategy at the Auto China 2024 in Beijing.

From its inception, VOYAH has embraced a vision for global development and international operations. The automaker has reported an 80% year-over-year growth in exports for the first quarter of 2024, with plans to at least double its overseas sales this year.

Photo credit: VOYAH

Under the "Let's VOYAH" strategic plan, the VOYAH brand will be introduced in Spain in June this year, and aims to enter additional European markets including Portugal, Belgium, Germany, and Sweden in the second half of the year. It will also extend into countries participating in the "Belt and Road Initiative" such as Poland, Greece, the Philippines, and Azerbaijan, and is actively pursuing opportunities in the Middle East, South America, and Southeast Asia. By 2026, VOYAH plans to achieve comprehensive market coverage in Europe and strategic market deployment in Central Asia, the Middle East, and Central and South America, including expansion into markets with right-hand drive vehicles. By 2030, VOYAH aims to establish its presence across six continents, in sixty countries, create 500 sales and service outlets worldwide, and exceed 500,000-vehicle in cumulative overseas sales.

VOYAH's first globally oriented model to be unveiled soon; photo credit: VOYAH

VOYAH is keenly aware of the diverse demands of global markets and the importance of localized development. It has crafted a product strategy that synergizes "Made in China, Made for the World" with vehicles designed for global appeal but optimized for regional needs. This year, VOYAH is set to release its fourth production model, which will be its first globally marketed vehicle.

Looking to the future, the company intends to set up a European operations center to oversee sales, service, and customer engagement, develop global channel strategies, and adapt its business models to local markets, integrating its overseas operations into local industry and value chains to provide efficient and consistent services to customers worldwide.