Dongfeng Motor forays into Latvian market

Beijing (Gasgoo)- On December 2, Dongfeng Motor's passenger vehicle overseas marketing department held a press conference in Riga, Latvia, announcing the entry of DONGFENG and its sub-brands, including VOYAH and MHERO, into the Latvian market. This event marks a significant step in Dongfeng Motor's expansion into Europe.  

Photo credit: Dongfeng Motor

During the launch event, a range of vehicle models were showcased, including the DONGFENG BOX, VOYAH COURAGE, VOYAH FREE, and MHERO 1, drawing significant attention from attendees. Additionally, the Dongfeng eπ007 and eπ008 highlighted the company's comprehensive strategy in the new energy vehicle (NEV) sector.  

H.E. Mr. Tang Songgen delivering speech; photo credit:  Dongfeng Motor

China's Ambassador to Latvia, H.E. Mr. Tang Songgen, delivered a speech at the event, commending the collaboration between Dongfeng Motor and its local partner WESS. He emphasized that Dongfeng's entry into the Latvian market would strengthen China-Latvia economic and cultural ties and deepen bilateral relations.  

Dongfeng Motor's foray into Latvia demonstrates the company's commitment to professional service and its ambitions in the European market. By establishing a strong brand presence, the Chinese automaker aims to bring innovative and high-quality mobility experiences to consumers in Latvia and the broader Baltic region.