Dongfeng Motor opens flagship store, training center for commercial vehicles in Ecuador

Beijing (Gasgoo)- Dongfeng Motor Industry Imp. & Exp. Co., Ltd., the overseas business arm of Dongfeng Motor, recently announced the grand opening of its commercial vehicle flagship store and Americas Regional Training Center in Guayaquil, Ecuador, marking a significant step forward in the company's globalization strategy in the Americas.

Photo credit: Dongfeng Motor

Located in Ecuador's largest economic hub and key gateway to the South Pacific, Guayaquil accounts for 60% of the country's commercial vehicle market and serves as a critical logistics node for the wider Andes region.

Dongfeng Motor's overseas commercial vehicle marketing division has established a five-in-one flagship complex integrating vehicle sales, retail financing, immersive user experience, spare parts supply, and technical training. Together with local partners, the company is building a "golden triangle" of brand value, channel networks, and intelligent services to offer end-to-end solutions for customers.

The Americas Regional Training Center functions as a technical talent hub under Dongfeng Motor's global strategy. It features a tiered training system for technicians, service advisors, and management personnel. The center is expected to host 20 training sessions annually, cultivating around 8 skilled professionals each year, and boosting regional aftermarket service capabilities.

With both facilities operational, regional service response times are projected to improve by 50%, while spare parts delivery cycles will be cut to 48 hours—contributing to higher customer satisfaction and service efficiency.