FAW Group steps up mobility service deployment by launching “iFlag”

Shanghai (Gasgoo)- China's state-owned automaker FAW Group deepened its deployment in car-sharing domain recently.

On September 17, iFlag Mobility, a mobility service platform owned by FAW Group's subsidiary, announced via an official WeChat account that its app has been officially launched. 

Supported by FAW Group, the iFlag Mobility is a self-developed platform targeting mid-range and upscale government and business mobility services with a variety of travelling scenarios, according to a post on the social platform.

Its business scope extends to cover such areas as ride-hailing, car leasing, automobile finance and NEV operation. The H7, H5 and the E-HS3 under FAW Group's premium brand Hongqi will be used as main vehicles.

According to the app, iFlag Mobility has deployed its service in a total of 57 cities across China, including Beijing, Shanghai, Guangzhou and Shenzhen.

The platform said on September 10 it had completed the construction of its underlying infrastructure and would operate the service in Changchun, the capital of Jilin Province, in the first place.

FAW Group released a new development strategy for its Hongqi brand at the Great Hall of the People in Beijing on January 8, 2018 and announced then a “smart mobility ecosystem” for the premium brand would be formed.

Last October, the state-owned automaker announced its R.Flag Plan – a technology development plan for Hongqi brand, which was also a major achievement in promoting brand image and product competitiveness of the luxury marque.

The R.Flag Plan comprises four strategic plans – iRFlag, e.Rflag, 5f.Rflag, and m.Rflag. Of that, the m.RFlag represents Hongqi’s technology layout in ride-sharing. Supported by many municipal or provincial governments, Hongqi has launched ride-sharing service in Changchun, Jilin and Foshan cities, and Hainan province (photo source: iFlag's WeChat account).