Audi, Tencent partner on in-vehicle digital services

Beijing (Gasgoo)- Tencent and Audi formed strategic partnership in digital services on Monday. Both parties will co-work on intelligent and connected digital ecosystem, including digital cockpit, digital marketing and user operation to offer customized mobility experience for Audi’s consumers in China.

Under this cooperation, the technology giant will provide Audi’s digital cockpit with its services and digital technologies such as social media, content services. Specifically, Audi vehicles equipped with latest generation of Audi connect can enjoy the in-vehicle Wechat, QQ Music, Tencent Light App and Tencent Maps.  

With in-vehicle Wechat, the social media app of Tencent, drivers can send and read or listen to messages via voice control when driving. It will be much safer and more conveniently. For various mobility scenarios, Tencent also creates an in-car Light APP ecosystem, which can offer such services as news, entertainment, travelling services. Like the in-car Wechat, the Light App ecosystem supports voice control. What’s more, the ecosystem eliminates the need of downloading applications, and support updating via the cloud.

In 2016, Audi China signed a memorandum of understanding with Tencent. Both companies were developing the integration of WeChat MyCar services into Audi models at that time.

From 2018 on, Tencent has been making efforts in internet of vehicles, autonomous driving, cloud, positioning service and mobility services. Up to now, the giant has established partnerships with more than 30 automakers with products used on over 120 models.