Neusoft joins hands with ZENRIN to help Chinese OEMs build navigation products for Japanese market

Beijing (Gasgoo)- At the recent Automotive World 2025 event in Tokyo, Chinese intelligent solution developer Neusoft signed a memorandum of understanding with ZENRIN Co., Ltd., the company announced on Jan. 23.

Under the agreement, the duo will collaborate to help Chinese automakers build navigation products and intelligent connected vehicle solutions tailored to the Japanese market.

Signing ceremony; photo credit: Neusoft

This partnership leverages Neusoft's expertise in smart mobility technology and ZENRIN's advanced mapping capabilities. As a global automotive hub, Japan remains a critical market for Neusoft's R&D and delivery network. The company continues to strengthen its value chain, supporting partners with technology development, project execution, talent cultivation, and ecosystem building to provide multi-scenario intelligent mobility experiences.  

ZENRIN, as a prominent Japanese mapping company with over 70 years of experience, offers comprehensive nationwide map coverage and cutting-edge technology for high-precision mapping in Japan. The company ensures timely updates to map data, crucial for real-time navigation. In 2024, Neusoft launched the enhanced OneCoreGo® 5.0 global automotive smart mobility solution, which combines standardized navigation products with customizable development options.  

Through this partnership, Neusoft aims to integrate ZENRIN's strengths to enhance navigation accuracy and real-time traffic updates. Both companies plan to address user demands specific to the Japanese automotive market by improving product capabilities and scenario-based services. The collaboration will also explore innovations in navigation content ecosystems, mobility-related social interactions, and commercial models to deliver safer, more convenient, and intelligent travel experiences for users in Japan and beyond.