Summary: Luxury midsize sedans in China

Gasgoo.com (Shanghai) - Luxury midsize sedans like the Audi A4L, BMW 3 Series, Mercedes-Benz C-Class, Volvo S60L, Cadillac ATS-L and Infiniti Q50L continue to be the dream vehicle for many Chinese consumers. This class of luxury midsize sedans account for 22.07% of all midsizes sold in China. Part of the reason for this high market share is because that these vehicles were sought after even before they were officially introduced to the Chinese market. Their popularity has further increased as their prices have decreased from over 400,000 RMB to just over 260,000 RMB.

There is a breed of consumer in China that aspires to have a luxury brand vehicle as a status symbol of sorts. This sort of inclination has made luxury midsizes a popular vehicle choice. Their strong performance also makes them coveted among buyers, with the sporty Audi A4L being a prime example. With their combination of premium quality, advanced technology and superior performance, this class of vehicles has been highly celebrated in the Chinese market.

Buyers of luxury midsize sedans have three common points. First, they desire the status associated with owning a luxury brand vehicle. Second, they appreciate vehicles which focus on design and performance. Third, they attach a lot of value to having a large number of available features in their vehicle.

There were six midsize luxury sedans on the market in China in 2016, all of which were primarily sold as 2.0 L turbocharged engine models mated to automatic transmissions. They all offer a full complement of features such as advanced electronic driving aids, passenger safety systems and more.

Luxury midsize sedans just managed to edge out luxury SUVs and fullsize sedans in terms of market share. This trend is consistent among both foreign brand and domestic own brand models. The fact that this level of vehicles are more popular than entry-level vehicles demonstrates consumers’ preference for higher-class, more luxurious vehicles.