FAW-VW to launch a new brand, focus on new energy vehicle

Shanghai (Gasgoo)- On November 7th, FAW-VW officially released its 2025 Strategy, which is expected to promote the flexibility, efficiency and modernization of the automaker.

With the strategy, the automaker aims to increase market shares, update product quality, promote the development of its new energy vehicle products and entre into the mobile travelling field, thus to create a system that can support the sustainable development of its whole value chain.

According to the strategy, FAW-VW will launch a third brand, which will join forces with VW and Audi brands under the joint venture to meet the market demand. New energy vehicle will be the main focus of the company’s future development. The joint venture will speed its expansion in this segment and strive to enlarge its market shares.

Apart from new energy vehicle segment, the automaker also announced to come into the mobile travelling field.