BYD intends to be positioned as new energy solutions provider

Shanghai(Gasgoo)-On Nov. 17, BYD unveiled the Song Max at the Auto Guangzhou 2017. Zhao Changjiang, General Manager of BYD Auto Sales Company announced that BYD has completed its annual sales target two month earlier than scheduled. He also exposed that in 2018 all of the Dynasty models will be upgraded and its annual NEV sales target will reach 200,000 units. 

Zhao Changjiang stated that BYD targets to sell 200,000-unit NEVs in 2018. Meanwhile, its NEVs will expand its global coverage from 200 cities to 400 cities, greatly promoting the popularity of NEVs worldwide. BYD will also add 30,000 power charging facilities to shape a more convenient and complete charging service network.

Tesla once emphasized it is not only an automaker, but also a new energy company. Similar to Tesla, Wang Chuanfu, CEO of BYD said at a senior executive meeting that BYD can't be simply defined as a battery company or a car manufacturer, but should be positioned as a provider of a set of new energy solutions. He also added that BYD will gain revenue of RMB 1 trillion by around 2025. Therefore, BYD will conduct a great reform in their organizational structure, saying that it will establish an organizational structure of business group + business division, which will enable all the groups to take their own professional advantages to enlarge sales growth.

It is also revealed that BYD will split the battery, parts, onboard software, mold businesses, etc. to be independent departments. BYD is expected to have a battery sales surge if these independent departments start to supply products to consumers.

Wang Chuanfu also disclosed that about fifty or sixty cities in China now are considering cooperating with BYD to build SkyRails. By the end of this year, five cities will finish the construction of SkyRail, and around 10 to 20 cities maybe in talks with BYD on the SkyRail project. Wang Chuanfu also paid much emphasis on brand building of the company, aiming to build BYD to be a century-old company.