JAC Volkswagen releases all-new brand SOL, teams up with Tmall

Shanghai (Gasgoo)- JAC Volkswagen, the new joint venture between Volkswagen Group China and Anhui Jianghuai Automobile Group Co., Ltd. (JAC) launched its new brand SOL and unveiled the first model under this brand on Apr. 24 at the Volkswagen Group Media Event.

On the same date, JAC Volkswagen and Zhejiang Tmall Technology Company Ltd. (Tmall) also signed a MoU to create an innovative retail model. Both parties will jointly explore and develop a comprehensive digitalized sales and marketing model through Tmall's vehicle marketing platform and connecting with JAC Volkswagen's customers.

SOL, the first brand of JAC Volkswagen, China's first NEV-focused JV, will provide customer-oriented e-mobility solutions based on innovative products and concepts.

The pure electric vehicle brand SOL boasts a European design style and combines three future-driving elements, including artificial intelligence (AI), mobility solutions and electrification.

SOL's first model, the SOL E20X was unveiled at the Volkswagen Group Media Event on Apr. 24, the eve of Auto China 2018. Featuring cutting-edge amenities, the model is an A0 class SUV with a NEDC range of more than 300km. It is highlighted by a range of innovative features, such as speech system based on AI technology and mobility service, which includes intelligent charging as well as intelligent parking and paying. In addition, the model's interconnected system also offers premium infotainment, vehicle monitoring and communication service.

Designed in accordance with the international standards, the SOL E20X boasts a European sporty design style with abundant convenient amenities, including keyless entrance, one key start-stop and 8-inch touch screen of center console.

To meet the ever-changing customers' demands, SOL will shape a seamless customer experience in bricks-and-mortar stores, App user end and social media. JAC Volkswagen and Tmall will seek cooperative chances in all aspects to attract more vigorous customers, including setting up online stores. They will proactively conduct exploration in brand and product promotion, sales management and customer experience management. In the future, customers can experience the online stores of JAC vehicles on Tmall.com.