NIO applies for registration of ‘Firefly’-related trademarks

Shanghai (Gasgoo)- NIO Co., Ltd. has applied for the registration of several trademarks, including "NIO Firefly" and "Firefly NIO", under the international classifications of scientific instruments and building repairs, according to the Chinese corporation information inquiry platform Tianyancha. The current status of these trademarks is all "under application."

Earlier, NIO's co-founder Qin Lihong indicated that the company’s new brands were being energetically prepared. Among them, "Firefly" will be NIO’s third brand, targeting the small-sized car market with an expected price range of 100,000 to 200,000 yuan. It is planned to debut in the European market and is scheduled for release in the third quarter of 2024.

Besides, the company’s second brand code-named "ALPS" is planned for delivery next year as well.

NIO wishes to create two fire new brands that differentiate from the existing NIO brand, likely with the goal of expanding sales volume and capturing a larger market share. Compared to the high-end market priced at over 300,000 yuan, the 100,000 to 300,000 yuan range represents the mass market with the largest proportion. However, it is also one of the most fiercely competitive market.