BYD inaugurates first store in Saudi Arabia

Shanghai (Gasgoo)- On May 28th local time, BYD celebrated the grand opening of its first store in Saudi Arabia, which is located the country’s capital city, Riyadh, according to BYD's press release.

Photo credit: BYD

Located in the heart of Riyadh's Al Ghader district, this store integrates a flagship showroom, exploration center, and service center, aiming to provide local consumers with a comprehensive new energy vehicle (NEV) experience. The opening of BYD's first flagship store in Saudi Arabia marks its deeper penetration into the Saudi market, accelerating the transition to green transportation in the region.

Photo credit: BYD

The opening ceremony was jointly hosted by BYD and its Saudi distributor, Al-Futtaim Electric Mobility Company. The event featured meticulously designed interactive experience zones and test drive sessions, inviting guests to personally experience BYD's vision of sustainable mobility. Participants had the opportunity to get up close and test drive three all-electric vehicle models: the Han, Yuan PLUS (known as BYD ATTO3 outside of China), and Seal, as well as two plug-in hybrid electric vehicle (PHEV) models: the Qin PLUS and Song PLUS.

AD Huang, General Manager of BYD's Middle East and Africa Sales Division, stated, "According to the Saudi government's plan, by 2030, NEVs are expected to account for 30% of Riyadh's vehicle sales. In addition to launching a diverse range of NEV products, BYD will collaborate with Al-Futtaim to continuously build a NEV ecosystem, jointly contributing to the rapid development of the local NEV industry."

Since BYD's foray into the Saudi market in February this year, the company has deepened its investment, now boasting an elite team of over a hundred members dedicated to providing comprehensive car purchasing services for Saudi consumers. In the future, BYD plans to open more stores in Saudi Arabia and enhance its sales network, offering local consumers a more convenient and comfortable car buying and owning experience.