Winning in China's mass markets

IBM Global Business Services --- Foreign companies must alter their business models and operations to tap China's rapidly growing mass markets where scale matters and price is king. Prosperity outside of major coastal cities, an evolving middle class and fierce competition will drive more companies to develop innovative, low-cost business models to reach new markets and customers across diverse regions of China. Companies will need to transform key areas of their businesses – including sales channels, distribution, R&D, procurement and human resources – to capture this historic opportunity.

Main contents:

·The "long march" to profitability

·More growth, more competition, more profits?

·Business model and operational innovation to win in the mass market

·Sales and distribution channels: from multi-layered to flat and collaborative

·R&D and procurement: Developing innovative, lower-cost products for the mass market

·Human resources: massive challenges, innovative strategies