Managing strategic risk in China's unpredictable automotive market

Deloitte --- China’s rapidly-growing automotive market offers tremendous opportunities to domestic and foreign automakers, but because of its rapid evolution it also presents diffi cult challenges. Questions about everything from government policy and customer demand to oil prices and engine technology are without clear answers. Accordingly China’s automotive market provides an excellent setting for considering the management of strategic risk – the danger of change so profound it threatens a company’s basic approach to creating and capturing value.

Main Contents:

·Seeking the inside lane

·A new and daring plan with a big upside

·Reacting to risk:Unsatisfactory methosds

·Strategies to answer the "what if ?" question