Luxury car market analysis Part I
4 New luxury models were launched into the Chinese market in 2005, they are Toyota Crown, GM Royam, Benz and Cadillac, together with the 4 luxury models in 2004 (Audi A6, Audi A4, BMW, Hongqi), the total sales volume of luxury sedans (above 350 thousands yuan) in 2005 reached 109,449 and grew by 26.85% year on year.
SALES OF LUXURY CARS BY BRAND, 2003-2005
Note: ① Benz launched in Dec 12, 2005 ② Cadillac launched in Jul 18, 2005
③ Royam launched in Mar 21, 2005 ④ Crown launched in Mar 21, 2005
Luxury sedan market features: 2005
1. Competition is becoming more and more intensifying. In the past few years, FAW Audi has been taking the leader in luxury sedan market; however, its market share is being worn out since the launch of more other luxury models like Benz, BMW, Cadillac, Crown, Royam etc.
2. Amongst the most favor Japanese luxury cars. Both the luxury version of Nissan Teana and the newly launched Toyota Crown gain excellent market performance in 2005.
3. The luxury sedan market increases rapidly. Only 4% have taken the luxury car market in China's car market , but it is becoming mature and with a promising future.
TOP 6 LUXURY MODELS BY SALES, 2005 (Unit: 10 thousands)
SALES GROWTH OF LUXURY CARS BY BRAND 04, 05
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