Search Results for "Volkswagen"

Aiming the top one market share taking company Volkswagen, Honda plans a total new competitive strategy. At 20 Nov Guangzhou Auto Exhibition, Honda Motor Co., Ltd. Chinadirector Seiji Kuraishi told reporter of that Honda sales in China has hit record high in Oct. It is possible to hit record high volume this year.

Volkswagen China has initialed its new energy car strategy in China recently. It announces that it will import plugging-in hybrid car and pure electronic car into China from this year and next year.

After SGM brought in Cruzehatchback, SVW launched familial strategy to answer at once. With SVW Lavida Family entering into the market, there have been 6 models becoming the member of family. Mr. Jia, the general manager of SVW sales company, said to report of National Business Daily, “If relying on the growth of single model, we would fall into price competition. The future ideal development direction is to create more detail market segmentation according to different demands.” It is said that familial strategy will be adopted in other models of SVW.