One and half year ago, Heizmann was transferred to be the president and CEO of Volkswagen Group in China. As first senior executive with the identity of board members in Volkswagen Group in German, Heizmann takes on the responsibility to promote Volkswagen’s business in China. In 2013, Volkswagen had been top1 multinational manufacturer on the sales volume in China instead of GM since 9 years ago. The data from Volkswagen China shows that its performance leads in the group. The sales volume of Volkswagen China is 9.5 million in the global market and 3.27 million in China, which is largest single market of the group. It’s not easy for such a huge system to keep growing. What is next challenge for Volkswagen China? How does Heizmann treat the sales performance in 2013? There is the interview as follows.
Reporter: The sales volume of Volkswagen is 3.27 million in 2013 and what is next challenge for your group?
Heizmann: The past year is successful for us. We became the leader in Chinese market in any case. But as I usually said, the customer satisfaction is much more important than sales volume. Besides Volkswagen needs to top1 employer and 3rd import strategy for Volkswagen in China is to undertake corporate social responsibility.
For challenge, we need to keep focus on our customers and provide best service. We also need to become top1 employer to attract best employees. And we should achieve excellent performance and keep on investing. All the matters above are connected. Another important point to be successful is to provide high end products.
Reporter: What is the product planning for Volkswagen China in 2014?
Heizmann: We are increasing the number of localization model and hope to reach 35 in five years. And we will invest on advanced technology such as engine technology of low energy consumption. Electric car is under our attention and our related model will come into the market in 2016.
