At present, Infiniti bring its first product show Q50 EauRouge Concept car at Beijing Auto Exhibition. The fire red color with streamline design have attrite young people. The concept car is taken as high performance version of Infiniti Q50 in the future, and it opponents are Germany cars, such as BMW M3 and Benz C63AMG.
With new car fast market launch, Infiniti strikes for the first tier of luxury automobile segment. On April 16, Infiniti Q50 has launched Shanghai before Beijing Auto Exhibition.
“Infiniti has initialed its “Initial Year Q” activity at the end of last August. Q50 is the first product under name Q50. It will fulfill our dream and challenge 3 Germany brands.” DAI Lei, generalmanager of Infiniti China Business Unit, says during the interview with reporter of
Q50 is very important for Infiniti. It is taken as Infiniti strategy mode for back to luxury segment. Hot sold cars of Infinitinormally come from SUV. Infiniti will cut into luxury automobile segment with Q50, which will face competition from Germany series Audi, BMW and Benz.
As it known, BMW 3 series and Audi A4L version take the main market share of B-class luxury automobile segment. With customer upgrade in China and young generation rising up, it is very important for Infiniti to break out from products strategy and marketing.
“Position of Q50 is a challenger. Q50 shall face competition from our strong opponents Audi A4 and BMW 3 series in Chinese market. We want to challenge them.” DAI Lei announces his “letter of challenge” quite highlight.
Meanwhile, Infiniti initials “challengeauthorizes” based on Q50 market launching. It organizes a challenge F1 four- champion- owner Viter. Viter is the designdirector of Infinitiperformance. He adjusts Q50 chassis with importanttechnology improve and suggestion. He is confident with Q50 performance.
Q50 is the first product around the world using “drive-by-wireTuringtechnology”. Its turning system is similar with plant drive- by- wire system. The technology has changed mechanical drive for turning for automobile industry before.
DAI Lei says that Infiniti starts to sponsor F1 game to build its reputation. It aims young people and is different form opponent’s market strategies.
