Gasgoo Munich- Jetour Auto officially launched the Traveler Junma Edition and the Freelander Junma Edition on March 11.
Serving as the marque's Year of the Horse evolution within its "Travel+" strategy, the new models draw design inspiration from the steed, blending factory light-tuning features with hardcore off-road capability. Positioned for all-scenario mobility—stylish yet practical, urban yet wild—they lower the barrier to entry for off-roading and customization, injecting fresh options into the 100,000 to 160,000 yuan rugged SUV segment.
Urban Versatility, Fully Loaded
Built to address the dual demands for off-road adventure and personal expression, the pair differentiate themselves across four key dimensions: exterior, interior, intelligence, and powertrain. They retain their rugged DNA while balancing comfort and practicality for daily city commutes.
Image Source: Jetour
Visually, both models rest on the classic "boxy" silhouette, incorporating exclusive Junma Edition elements and arriving with light-tuning features straight from the factory.
The core aesthetic features a black matte finish, with blacked-out badging that blends into the bodywork and red brake calipers tucked behind the wheels—a subtle nod to the design concept of a steed ready to bolt.
Yet each has its own focus. The Traveler Steed Edition features vertical matrix headlights, a JETOUR luminous grille, and a straight-through waterfall taillight to amplify its rugged presence. The Freelander Steed Edition, meanwhile, sports distinctive "lucky clover" light-sensing headlights for a more agile profile.
On dimensions, the Freelander Junma Edition measures 4,706 mm long, 1,967 mm wide, and 1,845 mm high, with a 2,810 mm wheelbase that leads its class. The Traveler Steed Edition maintains its rugged off-road dimensions, pairing them with high ground clearance to further enhance passability.
Interiors diverge in style to match their positioning, but both prioritize comfort and utility.
Image Source: Jetour
The Traveler Steed Edition emphasizes rugged luxury, utilizing premium soft-touch materials and G318-themed decorative accents alongside a 64-inch panoramic sunroof. It also boasts a "Five-Star Health Cabin," plush seating, seven charging ports throughout the vehicle, a magic electric tailgate, and a multifunctional rear hatch—catering to long-distance travel needs.
The Freelander Junma Edition is equipped with 10-layer "Comfort Cloud" seats and a mix of nine sun-shade and six privacy glass panels, keeping idle noise below 38 decibels. Notably, it offers the segment's only "Queen Seat" under 150,000 yuan, featuring one-click reclining, ventilation, and heating, plus a dedicated vanity table and shoe cabinet—perfect for city breaks or outdoor camping.
On the tech front, features are tailored to each model's positioning. The Traveler Junma Edition runs on a Qualcomm Snapdragon 8155 chip with 16 GB of RAM and the TOUROS 3.0 system. It includes a 15.6-inch central display, four-zone voice recognition, and FOTA upgrades for a smooth user experience.
Driver-assistance features include Level 2 autonomy, APA automated parking, a 540-degree panoramic camera system, and DMS fatigue monitoring.
The Freelander Junma Edition gets a 15.6-inch tech screen supporting CarPlay and HiCar for multi-mode connectivity, effectively creating a mobile karaoke lounge. Safety tech includes a 360-degree panoramic view, lane-keeping assist, automatic emergency braking, and door-open warnings.
Powertrain and off-road capability are the core strengths here. Both inherit rugged DNA while achieving "off-road democratization." They feature Jetour's XWD fully automatic intelligent four-wheel-drive system with a smart torque manager and electronic limited-slip differential. The system can switch between two- and four-wheel drive in 0.1 seconds and supports 7+X one-touch off-road modes plus intelligent crawl control, significantly lowering the technical barrier to off-roading.
Building on this, the Traveler Steed Edition uses a 2.0TD engine paired with a 7DCT transmission. With a body torsional stiffness of 31,000 N·m/deg, a 28 degree approach angle, 30 degree departure angle, 220 mm ground clearance, and 700 mm wading depth, it offers superior all-terrain passability—aided by a class-exclusive full-displacement RS shock absorber valve system.
The Freelander Junma Edition employs a 1.5TD engine and 7DCT combo. With 200 mm ground clearance and the same 700 mm wading depth, it handles basic off-roading. Its safety cage uses 55% submarine-grade hot-formed steel and 80% high-strength steel, featuring an industry-first integrated double door ring structure that boosts body strength by 20%, creating a solid safety barrier for adventure.
Dual Edge: Price and Performance
In the 100,000 to 160,000 yuan rugged SUV market, the pair carve out a unique competitive edge through sincere pricing, hardcore performance, and a mature brand ecosystem, precisely filling the product void in the entry-level off-road segment.
On pricing, the Traveler Junma Edition carries an official guide price of 162,900 to 172,900 yuan, with a limited-time offer dropping as low as 144,900 to 154,900 yuan. The Freelander Junma Edition is officially priced between 127,900 and 137,900 yuan, but a limited-time promotion brings it down to just 107,900 to 117,900 yuan—squarely targeting the mainstream consumer bracket.
In terms of hard performance, both models deliver "off-road democratization" and "customization democratization," effectively plugging market gaps.
Regarding off-road accessibility, the XWD system allows novices to tackle complex terrain without specialized skills, addressing a technical void in the entry-level segment. With 700 mm wading depth and a high-strength body, their off-road prowess outperforms similarly priced urban SUVs while remaining within reach of average consumers.
On customization, both models arrive factory-fitted with exclusive light-tuning touches—matte black paint, blacked-out logos, and red calipers—drastically cutting the time and cost of personalization. Additionally, leveraging Jetour's official JMK tuning brand, customers can access advanced modification packages and custom services, covering everything from light tweaks to heavy-duty builds.
A mature brand ecosystem underpins their competitiveness. Jetour Auto has cultivated its "Travel+" strategy for eight years, accumulating over 2.22 million global sales and becoming the only Chinese brand to sell 2 million units within seven years.
Its "Box" family is also a standout, with global sales exceeding 600,000 units and surpassing 10,000 monthly sales for 24 consecutive months. The Traveler series alone has racked up 450,000 sales in 30 months, leading the pack in both domestic and overseas markets.
In terms of ecosystem, Jetour operates over 3,000 global "Travel Stations" and 360 alliance partners, including 109 along the G318 highway. These offer users travel perks like VIP scenic area access, ticket discounts, and exclusive hotel benefits, creating a full-scenario "vehicle + ecosystem" service. The brand also emphasizes user co-creation; the Steed Editions were developed directly in response to user demand for modification and personalization, ensuring the product aligns with real market needs.
As the Year of the Horse evolution of Jetour's "Box" family, the Traveler and Freelander Steed Editions bring new possibilities to the 100,000 to 160,000 yuan rugged SUV market through hardcore specs, accessible pricing, and a mature ecosystem. By offering "factory tuning" and "accessible off-roading," they lower the barriers to entry for adventure and personalization, potentially shifting rugged off-roading from a niche category to mainstream consumption and solidifying Jetour's core position in the boxy SUV segment.
