Honda initials various products advertisement bombing strategy like Volkswagen did in China. According to Honda publishing plan in June, the company will introduce as many as 12 new cars. It is also an allocation test for Honda.
Dec. 17 , 2013Some automakers are feeding the viral content cravings of millennials to deepen their brand appeal. Volkswagen, Ford, Toyota, Mini and others are diversifying their ad strategies by deploying quirky posts on BuzzFeed, a millennial-dominated social news site known for its "Top (insert number)" lists in every topic imagina
Dec. 16 , 2013China auto export in the first 10 months this year is 893.7 thousand, which has decreased 7.35% over the performance of last year. Passenger car exports 548.6 thousand, which has decreased 9.63%, and commercial car exports 345.1 thousand, which has decreased 3.5%.
Dec. 12 , 2013In the Guangzhou auto show this year, the brand new K5 of Dongfeng Yueda Kia had drew the concern of whole industry. In December 5th, this brand new model had been put into the market and it is the key model of Kia in China to reach more sales.
Dec. 11 , 2013A inner staff of Qoros told reporter last week that Qoros has lost more than 2 billion Yuan in recent 3 years, which does not include PPE investment even. What’s more, Qoros spends 500 million Yuan marketing fee to Qoros 3, which is far more than single product marketing cost of joint venture companies and China owned companies.
Dec. 11 , 2013“I think China auto manufacture and sales growth has chance to exceed 10%. According to its volume, it will reach 21 million.” Yang DONG, vice president and general secretary of China Auto Industry Association told media on 7 Dec at Fotan 2020 Strategy Forum.
Dec. 10 , 2013