Gasgoo.com (Shanghai Nov.2) -This year, Aliqiche, a Chinese autonews website jointly established by Alibaba Group and SAIC Motor, has a unprecedentedly big sale of vehicles for the Nov 11 online shopping spree (short for 11.11). Cooperating with manufacturers and franchisers, Aliqiche launches more than 50 models, totaling about 30,000, for the sale. Some of these vehicles are even 50% off.
Some models, such as, Cadillac of SAIC-GM, Roewe of SAIC Motor, and Skoda of Shanghai Volkswagen, are sold for only 50% of the official guide price. Buyers of Cadillac ATS-L will get a 50 percent discount, in which way they only need to pay 144，400 yuan, if they can make the rest payment as first 100. On October 21, vehicles sold on Aliqiche officially opened to booking. The next day, 300 Excelle with displacement of 1.5L were sold up within an hour after put to sale in Buick’s online flagship store of Tmall, a comprehensive online shopping website established by Alibaba Group. Customers need to pay a deposit in advance. And only after the rest payment is paid, can the deal be made.
Meanwhile, Autohome, a famous automotive Internet platform in China, adopts a “final price” strategy, under which the price showed online must be the fixed and final purchase price. Instead of bargaining with salesmen in automotive stores, in this way, customers can directly buy cars online at a transparent and affordable price, which will turn out to be a fair and enjoyable online automobiles shopping experience. The “Final price” strategy also gains Aliqiche’s appreciation. Customers choose vehicles, fill in the information, and make the payment online. Then the vehicles will be sent to the nearest 4S outlets without any postage.
And Yiche, one of leading professional automotive media group in China, prefers to provide customers with multiple subsidies and a substantial discount by cooperating with manufacturers and franchisers. It makes a preferential financial purchase plan worth more than 60 million yuan. In addition to the “final price” strategy, 1,111 best-selling models, including POLO GTI of Volkswagen, Tucson of Beijing Hyundai, V40CC of Volvo, and Compass of Jeep, are sold with the preferential policy allowing zero interest, zero fee, and an 11-month zero monthly payment from October16 to November 11.
Except for price concessions, improving customer service are also paid attention to. With customer demand emphasized in the field of online shopping, advantage price, quality service, and online and offline linkage are three major factors deciding the future of automotive e-commerce.
Obviously, vying for larger slice of sales on November 11 this year, lots of automotive enterprises in China spare no effort for making preparation. And the result will be announced that day.
