Break out forwards middle and high-end segment. It is the most famous slogan for China owned brand for the past years. Butunfortunately, high-end segment sales per month do not exceed 1.3 thousand up to now. At this Beijing Auto Exhibition, local automobile companies do not introduce new car intensively, but still pay attention on segment with price under 100 thousands, which hope to stop sales and market share down turn.
Beijing Automobile takes the exhibition as a group for the first time. The most core position is taken by red Shenbao D50 among all the 25 cars. It looks very active and vivid with large enough inner space. Besides, it is geared with stability control and etc. advanced configuration. But the price of the car is between 74.8 thousands to 119.8 thousands.
Beijing Automobile has its achievement onto B-class segment. Shenbao D70 has sold 10,011 cars up to the end of last year since it launched market in May last year. It aims commercial administration segment, now sales is about 1200 per month and ranked top one among others. However, the advantage also reflects local automobile company struggle situation. “Compared with joint venture brand, local brands take too little market share at high-end segment.” ZHANG Jian, vice general manager of Beijing Automobile says. Beijing Automobile sales goal of this year is between 330 thousands to 370 thousands.
As later comer of local passenger car brand, Beijing Automobile will not want to miss A-class segment, which takes the largest market share. It takes as much as 50% passenger car market share, and still increases year by year. LIANG Guofeng, vice president of Beijing Automobile stresses Shenbao D50, as a star product of the company, shall achieve 10 thousand sales goal, and responsible for Beijing Automobile market share increasing task.
Similar with Beijing Automobile, Great Wall initials its H2 compact SUV, which price starts from 105.8 thousand. The large size SUV of Changan showed at Beijing Auto Exhibition, CS75 is priced as low as 108.8 to 143.8 thousand CNY. Changan Auto says that it is not the best time to introduce high-end products into market, but still need time to watch the market reaction.
