At the Thailand International Motor Expo 2010, held from December 1-12 at Muang Thong Thani, Bangkok, three Chinese brand cars were put on display to show the Thai people that like any Chinese products that are on the rise within Thailand, Chinese manufactured cars will one day be put onto the limelight.
Chery, DFM and Foton were introduced into the Thai market two years ago. Executives at the three automobile houses admitted that promoting the three brands were an uphill battle, especially when the popularity of Japanese cars was still prevalent in the country.
"The Chinese mobile phones and electronics have become number one in the world now, and of course now Chinese automobile will be the next big thing. The most important thing is the after-sales service," said Pitaya Thanadamrongsak, managing director of DFM Mini-Trucks Thailand
Since the China-ASEAN FTA came into effect this year, automobile manufacturers have enjoyed the zero-tariff luxury and the free movement of capital for investment, setting up businesses and services with the Asian bloc.
The Motor Expo this year showcased small and compact eco-cars. Chery QQ stole the show as it was one of the smallest cars on show.
The DFM mini-truck boasted its competitive price and its economical fuel usage, using the NGV (Natural Gas Vehicle) and LPG (Liquefied Petroleum Gas) to keep the truck running.
As for Foton vans, the Thailand representative said that most public transports are of vans, and they hope to break into the Thai market.
All the three Chinese brands hope that with the Thailand International Motor Expo 2010, sales for 2011 will increase, each targeting sales of at least 5,000 vehicles.
Chery DR3 at European Motor show to hit market next year
Chery DR3, a four-door hatchback car mirrored on Chery Fulwin2, will stage on the Bologna Auto Show from December 4 to 12, and will enter the European market in June next year.
With 1.5-liter/4-cylinder engine and a 5-gear manual transmission, the DR3 has a maximum horsepower of 108, and will sell at 53,000 yuan ($7,800) in China.
The DR1, based on Riich M1 electric car, will also be shown at the show. It is equipped with 40-kilowatt electro-motor and iron-phosphate-based lithium-ion batteries, which can be fully charged by a 220-volt voltage within six to eight hours. Riich M1's maximum speed is 75 miles per hour, and its mileage 100 miles. In China, Riich M1 sells at 150,000 yuan ($22,500).
Although Italian auto importers first showed standard gasoline-powered DR1 on the Bologna Auto Show 2008, there is no official confirmation it will enter the European
