Gasgoo.com (Shanghai August 18th)--Latest data shows that Dongfeng Motor Corporation Passenger Vehicle Company (DFPV) has a sales growth of 115% in July, highest among all subsidiaries of its parent company, Dongfeng Motor. Under such favorable conditions, DFPV adjusts its annual sales target to 130,000 units.
In fact, DFPV’s good performance is mainly resulted from its best-seller Fengshen A60 and the increasing sales from new SUV model AX3, which brings a 33.5% growthfrom January to July. But the higher annual target shows DFPV’s management team’s urgency in lifting brand sales. According to plan, DFPV will achieve annual sales of 350,000 units in 2020, challenging the 500,000 units’target. To achieve the goal, DFPV will launch 15 new models into market before 2020. “We stick to developing cars and SUV at the same time, and we will not give up cars to focus on the hot SUV.
Li Wei, Vice General Manager of DFPV, once said to reporters. Previously, the recession of car market and rapid growth of SUV market make many self-dependent brands to adjust the focus on SUVs. However, A-class car market recovers its growth to 5% in the previous half of year, bringing car market to increase 16.8% in July and showing a recovering opportunity. Therefore, DFPV makes out a plan to launch four new cars in future four years, covering all sub-markets from A0 to C-class.
Besides, DFPV will also launch six alternative energy vehicle modelsand five SUV models during “13thFive-year Plan”period. “DFPV’s R&D abilities need to strengthento cover the future target.”One technological person in DFPV told reporters. In fact, to solve the R&D problem, DFPV is trying to share platforms with PSA and DPCA. According to plan, DFPV will use the same platform will DPCA. Besides, DFPV will also increases its sales channels gradually.
