Gasgoo Munich- The push to integrate under "One Geely" continues to gather pace.
Geely Automobile Holdings recently filed a notice with the Hong Kong Stock Exchange announcing it will fully acquire three core entities—Radar Shandong, Radar Sales, and Radar Thailand—for roughly 218 million yuan. Once the deal closes, the Radar brand will fold into Geely Auto's China Star division under the pickup truck business line. The integration is currently underway, with financial results set to be consolidated into the listed company's accounts.
This move not only plugs a gap in Geely's new-energy pickup lineup but also marks another step in the group's drive to deepen internal synergy and centralize resource control.
Radar Brought Into the Listed Entity
Since its 2022 launch, Radar Auto has operated as an incubation project outside Geely Automobile Holdings, lacking direct control by the listed automaker and serving largely as a testbed for the new-energy pickup sector. This acquisition creates a complete closed loop of assets and operations:
Zhejiang Jirun acquired 100% of Radar Shandong for 159 million yuan; this entity serves as Radar's core operating platform, holding key assets like R&D and manufacturing. Geely Sales bought Radar Sales for 59 million yuan to take over domestic channels. Meanwhile, Geely's overseas platforms CIL and GAIL acquired Radar Thailand for 490,000 yuan. Established in July 2024, the Thai unit handles distribution in Thailand and Southeast Asia.
Geely Radar - Radar - Jingang
Positioned as a mid-to-high-end new-energy pickup brand covering both commercial and consumer scenarios, Radar leverages pure-electric and super hybrid technologies to stay competitive in its niche.
In terms of market performance, Radar has steadily built recognition in the new-energy pickup segment since its debut. As domestic sales in this category surged in 2024, the brand gained ground in the consumer market by riding on its passenger-car positioning and electric technology.
Yet, because the new-energy pickup market is still in its early stages—and the shift to electric power in commercial vehicles is lagging behind passenger cars—Radar's financial performance has seen some volatility in 2025.
Financial data shows Radar Shandong posted a post-tax profit of 67.743 million yuan in 2024, but swung to a post-tax loss of 8.646 million yuan in 2025. Radar Sales turned profitable in 2025, with both pre-tax and post-tax profit hitting 12.325 million yuan. Radar Thailand's losses, however, widened to a post-tax deficit of 10.697 million yuan in 2025.
Geely Radar - Radar - Jingang
A Geely Auto representative noted that folding Radar into the China Star lineup aims to complete coverage across luxury, mid-to-high-end, and mass markets. By adding pickups, Geely now boasts a full matrix spanning sedans, SUVs, MPVs, and pickups to meet diverse user needs.
Strategically, the acquisition elevates new-energy pickups from a group-level incubation project to a core strategic category for the listed company. Previously, Geely's new-energy layout focused on sedans, SUVs, and MPVs, leaving a clear gap in pickups.
With urban pickup policies easing, outdoor travel demand rising, and commercial vehicle electrification accelerating, new-energy pickups have become a growth blue ocean. Bringing the brand into the listed system helps Geely seize this niche while leveraging group R&D, supply chains, and overseas channels to boost efficiency and cut costs.
Continuing the "One Geely" Strategy
The acquisition and integration of Radar is a direct extension of Geely Holding's "Taizhou Declaration" and its "One Geely" strategy. Unveiled in 2024, the declaration outlined five pillars—strategic focus, integration, synergy, stability, and talent—shifting the group from fragmented expansion to centralized collaboration. The goal is to resolve issues like resource duplication, internal friction, and low efficiency caused by multi-brand independent operations.
Under this mandate, Geely has completed several rounds of adjustments: the Geometry brand merged into Geely Galaxy; Lynk & Co integrated with Zeekr; and Geely Auto signed a merger agreement with Zeekr. By sharing architectures, centralizing R&D, and reusing channels, the group expects to save roughly 1 billion yuan in R&D costs, cut production costs by over 3%, and boost R&D efficiency by 10% to 20%.
Geely Radar - Radar - Jingang
In 2025, the group pushed integration further into core intelligent driving fields, pooling smart-driving teams and unifying technical platforms and R&D standards to avoid redundant investment. Overseas, integration is also unfolding, with Volvo taking over Lynk & Co's European operations to realize the "One Geely" global strategic goal.
The core logic of "One Geely" is breaking down brand and organizational silos to unite scattered resources. Bringing Radar into the listed entity and the China Star system follows the same path of brand realignment, business concentration, and financial consolidation seen in previous moves. Internally, it enables full synergy across R&D, procurement, production, sales, and overseas channels; externally, it allows the group to compete as a unified system, enhancing overall risk resilience and global efficiency.
Geely Auto
From an overseas expansion perspective, the addition of Radar Thailand allows the brand to tap into Geely's established networks to speed up its Southeast Asian rollout, syncing with the group's broader global cadence. This aligns with rising overseas demand for pickups and completes Geely's product coverage in key international markets, supporting its globalization targets.
From brand realignment to business concentration, and from asset integration to organizational synergy, Geely is using the Radar acquisition as a fresh milestone to deepen the "One Geely" strategy. As industry competition intensifies and electrification and intelligentization reshape the landscape, these integration moves allow Geely to optimize resources, control costs, and cover every track.
As Radar stabilizes within the listed system and deepens its synergy with China Star and other group divisions, Geely is set to further consolidate its competitive edge across multiple categories, scenarios, and global markets—paving the way for steady progress in high-quality development and global expansion.
