A major player in China's intelligent driving sector, Horizon Robotics has long focused on developing artificial intelligence algorithms and in-vehicle intelligent computing solutions.
Image Source: Horizon Robotics
The services covered by this trademark align precisely with the company's software-hardware integration strategy. Spanning from its proprietary BPU intelligent computing architecture and the Journey series of automotive chips to full-stack intelligent driving solutions, the company has built a complete technology chain encompassing algorithms, chips, and systems. Securing the trademark provides a foundation for market promotion and brand protection for these related technical services.
Yu Kai, founder and CEO of Horizon Robotics, has stated clearly that "autonomous driving is the starting point for building foundational AI models for the physical world." Rather than tackling technology for isolated scenarios, Horizon Robotics views autonomous driving as a critical breakthrough for achieving general AI capabilities in the physical world. Its HSD (Horizon Super Driving) solution, for instance, adapts to multiple scenarios based on a unified foundational model, avoiding the resource waste of over-training for individual situations.
As the intelligent driving industry accelerates into mass production, Horizon Robotics has partnered with more than 40 global automakers, powering over 310 vehicle models.
The registration of the "Super Driving" trademark arrives at a critical juncture as the company ramps up mass production of its driving solutions. It not only strengthens brand recognition but also lays the groundwork for future commercial expansion of technical services. Yu Kai has previously emphasized that foundational models are the "universal score" of the AI world, and the technological accumulation from autonomous driving will provide core capabilities to support Horizon's future expansion into broader physical AI fields, such as robotics.
Against a backdrop of intensifying industry competition, Horizon Robotics is solidifying the boundaries of its technical services through trademark registration. By leveraging its expertise in end-to-end algorithms and intelligent computing architectures, the company is steadily advancing its transformation from an intelligent driving solution provider to a builder of physical AI foundational models. Its strategic layout is increasingly demonstrating both rigor and foresight.
