Chinese auto export is slack this year. It may be the wakeup call for Chinese owned brands overseas strategy.
From statistics of ChinaPassenger Car Association that in the first 3 months this year, Chinese auto exports 710 thousand, which has decreased 7%. And the third quarter decrease has enlarged from 2% of the second quarter to 29%.
Chinese owed brands are the main steam of export. Yang DONG, vice executive president of China Passenger Car Association said that it is animportant single for Chinese auto export decline.
Some people point out that overseas market becomes a very important market for some big auto companies. However, export volume is flexiblerecently. It means that domestic company needs to adopt more stable strategy. Meanwhile, joint venture pays more attention on export as well, which causes more pressure for domestic companies.
With the background of auto market growth slowdown, and first tier cities buy and drive limitation, domestic brand market has been squeezed. Turning to overseas market is one of important methods for domestic companies to open market.
Meanwhile, joint venture has raised their export quote this year. It has sharp contrast with domestic’s auto situation. Dongshu CUI, vice general-secretary of China Passenger Car Association told media that Chinese Yuan exchange rate keeps appreciation and Global economy recovery slow are part of the reasons for export decline.
However, GM plans to raise its China joint venture export volume to 100 thousand to 130 thousand this year. The figure will increase to 300 thousand to 2030. The company has sold 3 thousand in China in 2009 only. But the figure mounts to 77 thousand in 2012, which has increased 61% over the performance of 2011.
Xueliang YANG, RP director of Geely, told reporter of
