According to Lexus official statistics, the company has sold 73 thousand cars in China last year, which has increased 14% over the market performance of last year. It includes 20 thousand hybrid cars, which takes 27% of total sales. This year, Lexus initials to step into turbo auto segment, which European automobile normally experience in. LANG Lixin, vice general manager of Lexus tells media during interview of last week, Lexus shall introduce the first auto geared with turbo engine this year.
According to statistics, Lexus hybrid auto sales has taken about 80% of segment share. According to Lexus plan, year 2013 is the popularization year for hybrid cars. In 2013, customer hybrid power identification increases from 83% of year 2012 to 92% of 2013. In 2013, hybrid car sales take 27% of Lexus total sales, and the figure shall increase to 30% this year. Besides, in Guangzhou Auto Exhibition last year, LANG Lixin says that hybrid auto sales goal shall take 50% up to 2015.
As introduction of LANG Lixin, hybrid technology is the most assessable solution for new energy auto at this moment. More and more customer identify Lexus hybrid cars. Lexus has introduced 6th hybrid auto GS300h into Chinese market at the beginning of this year. Besides, the company will improve CT2001, and introduce another impact hybrid SUV with new system into market this year.
Toyota has not stepped into turbo auto even the type is widely existed in China already. In fact, Toyota owns its turbo technology, but has not introduced it in China. Two years ago, Tadashi Yamashina, who is appointed by Akio Toyoda recently says "i don't turbo changing direct injection small displacement is a good choice. We choose direct injection hybrid power small displacement ." however, the hybrid-prefer Toyota now casts it web widely.
A senior manager of Toyota tell media that government of China will publish another displacement regulation in 2015, which is more strict Lexus will increase its development into small displacement under 2.5L product. Meanwhile, we will consider about turbo charging type. A new compact SUV will launch Chinese market this year. This is the first time we introduce our turbo technology into Chinese market. LANG Lixin tells reporter that "Besides traditional power and hybrid power, new car will be geared with turbo engine." as it known, the new car which is named NX compact SUV will launch Beijing Auto Exhibition as its first market show, and launch market for customer at the end of this year.
