Last Tuesday at Lavida family“new member”introducing media conference, Mingdi JIA, vice executive general manger of Shanghai Volkswagen said that family style products line will be extend mode of Shanghai Volkswagen in the future. Shanghai Volkswagen will introduce 8 new cars into market in next 3 years, which include new C class car and a large size SUV. Shanghai Volkswagen production capacity will enlarge to 2 million as well.
Citing words from Mingdi JIA, this year is very important for Shanghai Volkswagen. The year Shanghai Volkswagen welcomes its 9 millionth sedans and 10 million cars rolled off line, and it only takes half year for 1 million sales accumulate. According to latest statistics, in Oct this year only Volkswagen brand of Shanghai Volkswagen has already sold 1 million. From market share perspective, Shanghai Volkswagen shall be very confident for its market occupation. Now how to remain its forwards climbing is the most important plan for Shanghai Volkswagen.
Shanghai Volkswagen initials C class car plan from 2010. Normally it will take 5 to 7 years to develop a new car. It will change the situation that Shanghai Volkswagen does not have its C class car. Based on Volkswagen CrossBlue concept SUV, a new similar car will launch market around 2016 as well. Upper class products introducing ask higher requirement for Shanghai Volkswagen sales network. It is naturally to mix Volkswagen imported car sales.
According to Mingdi JIA introducing, it only take more than 1 month from imported car negotiation to development. At present, Shanghai Volkswagen has approved 71 dealers, and the figure will climb to 90 within this year. In next year, imported car sales will spread to China national wide, and products will not limited to Touareg, T5 and Sharan. It is expected 20- 30 thousand sales next year.
Family style development is understood as no choice strategy of new product lacking by some people, but Shanghai Volkswagen does not think so.
According to Mingdi JIA, besides two new products new Polo and upper A class car, Shanghai Volkswagen will receive its new products burst period which include: New Passat, the new Sunny, the new Touran, the new Tiguan, C-Class sedan, large SUV, and upper A-class car will launch market in 2016.
With Ningbo plant put into operation, Shanghai Volkswagen production capacity will reach 1.75 million. When Changsha plant completed in 2015, Shanghai Volkswagen will have more than 2 million production capacity. According to Shanghai Volkswagen growth at present, 250 thousand growths is the stable way.
