Passenger vehicles in China now arrive at a period of frequent maintenance with an average age of three years

Gasgoo.com (Shanghai Dec 10) The first report on analysis of China’s passenger vehicles use in 2015 was released in Beijing on December 8. It focuses on analyzing the current situation of passenger vehicles market and the use of passenger vehicles in China based on driving behaviors of owners, distribution of maintenance technicians and potential customers.

The report is based on massive amounts of basic data provided by Launch and Wisdom Spark, two technology companies in southern China, supplementary data from China Association of Automobile Manufacturers, China Automotive Maintenance and Repair Trade Association and China Auto Maintenance Equipments Industry Association, related diagnosis reports on 600 million mobile terminals and 15 million vehicles of various types and analysis of 120,000 maintenance technicians and 100,000 Internet maintenance equipments.

It points out that the average age of Chinese passenger vehicles is 3.3 years in general while that of the first-tier cities reaches 3.6 years. Passenger vehicles in China have entered into the period of frequent maintenance. And there have been signs indicating that the market demand of automobiles is moving to the third- and fourth-tier cities and is transferring from East to West in China.

In addition, the fuel and air detection system and safe driving system of passenger vehicles in China are often found defective. And the quality of driver protection system of domestic brands in China should also be strengthened and improved.

The marketing mode of auto industry now embraces a revolution by gradually merging with the Internet. The potential customers pay more attention to sports, real estate, tourism, financial services, and joint brands. When buying vehicles, they turn out to be more reactive to advices provided by 4s stores and even related government polices.

According to the report, joint ventures have taken up a larger market share than domestic brands in China. The total market share accounted for by BYD, Changan, Geely and Great Wall Motor only stands at 48.15%, and none of these domestic brands stands out.

As customers have begun to pay more attention to consumption quality since 2012, improving customer service has become a source of profit growth. However, overall, quality of China’s auto market still needs improving and market problems including poor performance in customer service remain to be solved.