On Jan. 1, SAIC Audi reported its 2025 sales: the full-year tally hit 47,000 vehicles — up 23% from a year earlier and marking a third straight record high.
SAIC Audi said the sustained momentum stems from a fast-refreshing, well-targeted product lineup. In 2025, it rolled out two headline models — the all-new SAIC Audi A5L Sportback and Audi E5 Sportback. The A5L Sportback, notably, is the world's first internal-combustion model to feature Huawei Qiankun technology.
Image source: SAIC Audi
SAIC Audi is investing in brand building with immersive experiences — from multi-city roadshows to city pop-up stores — and launched the "SAIC Audi Jiaxianghui" program for driving enthusiasts, blending driving fun with the brand's ethos to deepen customer affinity.
On the retail side, its network has been fully upgraded into full-service user centers, now numbering over 200 and covering more than 100 cities — currently the only luxury brand whose footprint is still expanding. Showrooms now connect the full chain from brand showcase and product experience to sales services.
SAIC Audi also refreshed its digital touchpoints. The brand app has undergone a comprehensive upgrade, introducing pre-membership, a new membership system and an Avatar draw feature to deliver highly personalized experiences across the customer lifecycle.
With that, SAIC Audi is poised to start a new growth cycle in 2026. As the second model in Audi's family-style lineup, the Audi E7X will make its global debut at the 2026 Beijing International Auto Show.