Product Lineup
SantanaB2 Since the introduction of SantanaB2 in 1984, SVW has made hundreds of technological improvements to upgrade the technological contents of the model, which has kept a good sales performance all along, and Santana B2 is therefore reputed as the "Evergreen Car" in China.
Passat SVW Passat, which was put into production in December 1999, became a classic figure in the mid- and high-end market segment soon after its market launch.
PASSAT LINGYU, newly launched in November 2005, was upgraded in contour, interior and drivability to cater to the requirements of the Chinese customers without losing its original quality.
POLO In April, 2002, SVW-made POLO, which represents the advanced level of the world's car-making industry, was launched on the Chinese market. With the introduction of this latest model of compact cars in the world, SVW realized the planning, manufacturing and launching of POLO in synchrony with other overseas manufacturers.
GOL SVW-made GOL, the first two-door compact economy car in China, went into the market on February 2, 2003. Thereafter, the four-door version was launched, followed by the two-door Gol Sporty and the fashionable four-door Gol Style.
Santana 3000 The first SVW-developed product, Santana 3000, was launched on the market in March 2004. As a successor model to replace Santana 2000, Santana 3000 has a trendy exterior, improved air-conditioning, easier electrical controls and better riding comfort.
Touran SVW Touran was put to the market in November, 2004. Being the first MPS of its kind in China, Touran has a pleasantly simple and trendy design, making itself a perfect product to serve family, commercial and pastime purposes.
Marketing and Service
As a car manufacturer, SVW owns the biggest population of cars in China and its product and service network has developed across the whole country. As a result of 20 years’ development, SVW now has over 1,000 4-S dealers and authorized stations that cover more than 70% of prefectural cities in the whole country. SVW now boasts the most extensive passenger car after service network in China, which extends from the southernmost Sanya to the northernmost Mohe, and from Jiamusi in the east and to Kashgar in the west.
As one of the first car-makers in China to introduce the Customer Relationship Management (CRM), SVW launched and carried out the CRM project as far back as in 2001. SVW has kept improving the CRM system in the past five years, and was twice elected as the winner of the Best CRM Implementation Enterprise in the Chinese car-making industry in 2004 and 2005. As a major step of the CRM implementation, the opening of the new after-sales service hot line 10106789 in September 2005 enabled SVW to integrate the pre-sales and after-sales call centers. Consequently more standardized services are offered to the customers, instant responses are given to various inquiries and suggestions, and individualized services are realized for the whole lifetime of the vehicles through the follow-up services.
In October 2005, SVW created and introduced a new brand service entitled “Techcare”, incorporating the vehicle purchase, upkeep, replacement and decoration into a whole service chain, so that the users were able to enjoy a 360 degree considerate care from the manufacturer. The professional and systematic sales service, transparent and trustworthy used-car replacement, convenient auto financing, individualized accessories supply and car owner clubs that hold the users together and maintain their loyalty to the brand, along with the standardized professional service of SVW, constitute the six mainstay of SVW’s service brand that “meets the VW standard and offers lifelong carefree enjoyment”.
Social Responsibility
While providing the consumers with first-rate products, SVW commits itself to minimize the impact of its products and activities on the environment through science and technology. SVW became the first car-maker in China to obtain the ISO14001 Environment Management Authentication Certificate in December 1997.
Over the years, SVW has been devoted to developing and producing environmentally-friendly cars that provide the users with safety, strong power, economy and comfort. Now all SVW-made cars have met the state emission regulation at least two years in advance, and in this respect Passat, POLO and Touran have reached EU IV level.
SVW never fails to reciprocate the society in parallel with its own development, and has subsidized for a long time quite a few cultural and sports activities of the country , as well as those of Shanghai. In the course of 20 years’ development, SVW has donated altogether RMB 160 million yuan in sponsoring the charities, cultural and educational activities, public health, sports, etc, thus playing a leading role in promoting the economic and spiritual development of the society and receiving appraisal from the public at large.
Rapid Rise
SVW keeps adjusting its business operation to face up to the rapidly changing market. By way of change management, process re-engineering, corporate culture construction, SVW has started to turn itself to an enterprise solely based on the market and the customers, and sharpen its edge in terms of cost, differential competition, industrial concentration and launch of new products.
Along with extension of its product lineup, SVW has initiated the multi-brand strategy as well. On April 11, 2005, SVW signed a cooperation agreement with Skoda Auto, which symbolized the formal entry into China of a hundred-year-old auto brand On the strength of the technology of the two companies and taking into consideration characteristics of the Chinese market, SVW will develop a complete series of local products, ranging from economy cars to medium-to-high end vehicles, while maintaining the original philosophy of the Skoda brand.
In the next five years, SVW will put out nearly ten new cars in succession. Inspired by the aspiration of “leading the Chinese car market and commanding SVW glory” and with “seeking after excellence and striving for the first " as the core value, SVW will not only try to keep the position of a first-class enterprise in China, but also try to rank among the world-class carmakers in its effort to follow the trend of economic globalization, thus making its due contribution to the development of the Chinese car-making industry and to the rapid rise of China's national economy.
