The competitive landscape of Chinese auto supplier base

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 1.Warring stage

·Local suppliers:

Three major business group: FAW, Dongfeng, SAIC, Beijing Auto Group...

Government ministries and military: Hafei, Changhe, Changan…

·The features of local suppliers

Mostly supply to local-brand commercial, agricultural, busses, and low-end cars

Low scale of economy, poor capability and technology

Ownership: SOE and Private/Collective


·Multinational suppliers:

Japanese system (Honda, Nissan, Toyota): Denzo, toyo, aipine,

US system (GM and Ford): Delphi, Visteon, TWR, Lear, Eaton, JCI…

German system (VW and Audi): ZF, Bosch, Behr, Continental, GKN…

French System (PSA): Valeo…

·Multinational suppliers

Mostly supply to high- or mid-end passenger cars

Many are JVs with local suppliers. Most firms enter with prefer green field of acquisition

Ownership: IJV and WOFE

2.Geographic clustering 

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3.Chllenges

①Lack of scale

Many OEMs are not producing at economic scale

Too many players in each segment


②Shrinking profit space due to

Cost pressure from OEMs

Rising price of materials

③Fast changing and unpredictable market

④New entrants

4. Opportunities

①Global and local pressure to produce auto parts in China

Local market

Chinese Government Push: "Policy on Auto Component Import" (2006-7-1)

Increasing pressure on const and market reaction

Global market: E.g. Ford’s order in china: 2002, less than $0.1 billion total , $ 10 million by 2010.

②Global and local pressure to engineer in China

Need for design localization

Need for launching new models

Low cost and well educated Chinese engineers

E.g. Delphi, Bosch, and Valeo are investing 50m$, each to set up R&D-Engineer centers in China.

③Growth Potential

1995-2003, suppliers grow faster than OEMs(6.6% more annual growth rate in profit, 2% more in revenue growth).

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