On Jan. 1, ARCFOX, the BAIC BJEV brand, said 2025 cumulative deliveries surpassed 160,000 vehicles, up 99% from a year earlier. Sales have doubled for three consecutive years, keeping ARCFOX atop growth rankings among state-owned pure-electric brands. December deliveries reached 24,372 — a 103% jump year on year — closing out the year after three straight monthly record highs.
Image source: ARCFOX
ARCFOX's surge rests on a twin-pillar lineup. The Alpha T5 has become a breakout model in the 100,000–150,000 yuan pure-electric SUV segment; the Alpha S5, with 800V architecture, 5C ultra-fast charging, 660 km of range and Magna-built quality, ranks near the top among pure-electric sedans priced 120,000–180,000 yuan. Launched in October, the A0-class ARCFOX T1 SUV is also gaining traction, emerging as the brand's new volume driver.
Behind the "ARCFOX speed" is BAIC Group's "No. 1 Project" — investment at the hundred-billion-yuan scale. In 2025 alone, ARCFOX put more than 10 billion yuan into core R&D spanning the e-powertrain, ultra-fast charging and intelligent driving, bringing the 800V high-voltage platform, 5C flash charging, and a three-lidar setup with Huawei ADS 3.3 into mass production. It also pushed configurations once reserved for models above 300,000 yuan down to the mainstream 150,000 yuan bracket.
On charging infrastructure, ARCFOX and operators including State Grid and TELD have co-built the "ARCFOX Supercharging Alliance," now connected to over 500,000 public fast chargers across 320 cities nationwide. The ability to add 500 km of range in 15 minutes has been dubbed by users a "range-anxiety ender."
Looking to 2026, ARCFOX announced a "600,000+" doubling plan. Leveraging BAIC Group's new IMC 3.0 platform, it will launch six new models across sedans, SUVs and MPVs within the year, entering the 250,000–350,000 yuan premium segment for the first time. Overseas expansion will also accelerate: drawing on BAIC's South Africa operation and a KD plant in Mexico, ARCFOX aims to export no fewer than 30,000 vehicles to the Middle East, Latin America and ASEAN — marking the start of its globalization push.
Analysts say that under the twin pressures of a price war and subsidy rollbacks, ARCFOX's twin engines — "technology for all" and a user-centric approach — are helping dismantle the notion that high-end features must command high premiums, offering a replicable template for state-owned automakers looking to move upmarket.