"Volkswagen plans to further expand its product line in China by 2015, sales models will increase to 91, including 30 China-made models, the number of which will increase by almost 50%.", Volkswagen China President and CEO Heizmann, said in an interview. On September 25, one of Volkswagen's most important China-made models, seventh-generation Golf rolled off the product line in Foshan. In the next three years, Volkswagen will usher in another wave of homemade models, increasing from the current 21 China-made models to 30 by 2015, that is 9 domestic models in three years.
VW CEO Martin Winterkorn previously announced at Volkswagen annual report press conference, that in the next few years VW plans to build 7 new factories in China and promote the whole production capacity in China to 4 million vehicle by 2018.
Looking at Volkswagen China extension map, Faw-VW has built factories in China from the northeast to Guangdong, southern province while Shanghai Volkswagen directly set up auto factory in the far west Urumqi, Xinjiang. A large production network is expanding in the Chinese market.
When setting up factory in Foshan, Guangdong Province, Heiziman said: "Volkswagen is fast advancing "Southern Strategy" and "Western Strategy". "Western strategy" is to open a factory in Urumqi, Xinjiangi, which was put into operation more than a month ago. We here today will continue to promote the "Southern strategy", and put the factory production into operation in Foshan ”
VW also actively introduce new China-made models. Heiziman introduced new car models plan to Tencent, "we now provide 80 models to customers in China, 21 of which are made in China. By 2015, we plan to further expand our product line and increase car models to 91, including 30 China-made models, the number of which will increase by almost 50%.”
Introducing China-made models will be an important step for VW to occupy China market share . A whole new generation, Golf has already been put into production in the Foshan plant, Faw-VW. Shanghai Volkswagen factory in Xinjiang produces new Santana.
SUV models will be the next growth point in China, and few SUV concept models have separately entered into Faw-VW and SVW-made products library.
