Geely Auto to fix 30 dealers of Eagle series

Shanghai, September 3 (Gasgoo.com) China's biggest privately-owned carmaker Geely Automobile announced that it will fix the first batch of 30 Eagle brand dealers by the end of September among hundreds of dealers that have applied, reported 21st Century Business Herald today.

Launching the Eagle is a brand-boosting strategy by Geely Auto, who failed to get rid off its low-end brand image, Geely dealers revealed. Geely said the Panda minicar of the Geely Eagle series will go on sale soon in September. Different from the previous Geely and Maple brand "mass car" conception, Eagle brand is positioned as "intelligent, fashionable and individual."

The automaker plans to launch a new or revamped model every quarter in the coming three years. Apart from the second-quarter Golden Eagle and third-quarter Geely Panda, China Dragon model will also go on sale in the fourth quarter, and new models will be available to expand the Eagle series every year, according to Li Shufu, Geely president.

Geely Panda at an auto show

Geely Panda, priced at 40,000 yuan ($5,832), is intended to compete with Chery QQ in the A00 car market, sources said.

Geely is set to achieve annual sales of 2 million vehicles by 2015, of which two thirds are for export, but its current sales just lingers at 200,000.