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Axel Springer launches Chinese car-mag online

From DPA| October 24 , 2008 15:24 BJT

Berlin - Germany's biggest newspaper group, Axel Springer, said Thursday it was launching a Chinese online edition of its car magazine Auto Bild.

The site, www. autobild. com. cn, is to carry blogs, reader forums, photo series and videos about new cars for the "the world's second biggest automotive market," the company said in Berlin.

Ralph Buechi, president of Axel Springer International, said the move reflected China's fast-growing online advertising market. Auto Bild is published in 34 countries.

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