Rolls-Royce continues expansion in Greater China

A new Rolls-Royce showroom was officially opened on October 31 in Shenzhen, Southern China by Jenny Zheng, Rolls-Royce Motor Cars' General Manager for Greater China. The new showroom, the seventh for Rolls-Royce in Greater China, is conveniently located at the Tian An Cyber Park in the Central Futian District of Shenzhen, a major commercial centre. It is managed by SCAS Investment Group Co. Ltd.

Speaking at the showroom grand opening, Zheng said, "Rolls-Royce is on course to complete its expansion plan in Greater China. Only last month, we opened a new showroom in Hangzhou and expect to open another in Ningbo within the next few months."

Other Rolls-Royce showrooms in Greater China are located at Beijing, Chengdu, Guangzhou, Hong Kong and Shanghai.

At the opening, Zheng also unveiled the new Rolls-Royce Phantom Coupé, the first time the two-door, four-seater grand tourer has been shown in Shenzhen. The car is the most driver-oriented of the Rolls-Royce Phantom family, combining meticulous design, craftsmanship and advanced engineering which has led to more new buyers embracing the brand – nearly two-thirds of Coupé customers worldwide have not owned a Rolls-Royce before.

Also attending the ceremony were key executives from SCAS Investment Group Co. Ltd.

In 2008, Rolls-Royce has a four model line-up, Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé. Phantom remains the best-selling super luxury car in the world and a new Rolls Royce model series, RR4, will be launched in 2010.