Audi launches new China division in Beijing

Shanghai, April 30 (Gasgoo.com) Audi AG said in a statement on Thursday that it had established a wholly owned subsidiary, the Audi (China) Enterprise Management Co. Ltd, in Beijing on April 18, 2009.

The main business of the new division is to coordinate all Audi activities in China through cooperation with the Changchun-based joint venture FAW-VW. Its activities will include operating a test center for infotainment systems in Beijing.

"The establishment of the new company represents another milepost in the success story of Audi AG in China and gives us greater proximity to our second home market," remarked Rupert Stadler, Chairman of the Board of Management of Audi AG.

Qin Huanming, Vice President of the FAW Automotive Group, declared: "We welcome Audi AG’s presence in China. This move will significantly improve the lines of communication between Ingolstadt and China and facilitate even closer cooperation with our joint venture partner."

The company will be headed by Dietmar Voggenreiter, who has already been steering Audi AG's operations in China from Ingolstadt for more than two years.

Johannes Thammer, Managing Director of the Audi Sales Division, will remain in charge of Sales of both locally-built and imported Audi models.

Audi entered the Chinese market in 1988 and sold some 120,000 vehicles there last year. To handle increasing demand, Audi said it had laid the cornerstone for an additional assembly plant in Changchun, where production of the Audi Q5 is scheduled to begin by the end of 2009.