Great Wall Motor boosts brand image with quality products

From January to July of this year, sales of Great Wall Motor amounted to 162,721 in China's domestic auto market, up 84.1 percent year on year; volume of exported autos amounted to 32,807, up 83.75 percent year on year. There is not only remarkable performance in domestic market but also noticeable improvement in auto export. Practical and surefooted Great Wall Motor goes forward step by step solidly relying on reliable quality of products.

In recent years, with the entry of foreign brands and the rise of self-owned brands, the market competition has become more and more furious. In response to fierce market competition and winning the new development of self-owned brands, Great Wall Motor declared its brand position---Made in China, Great Wall Motor, in early 2010.

Wei Jianjun, Board Chairman of Great Wall Motor Company Limited, expresses, "The connotation of the slogan is "making Chinese automobiles with best quality'". Making the slogan "Made in China" known is to build up "Chinese automobiles" featured by high-quality self-owned brand and to demonstrate with action that automobiles of Great Wall Motor can become the world's leading automobiles.

Great Wall Motor believes that the most essential thing of brand competition is the competition of quality of products. A responsible auto enterprise must not engage in "one-shot deal" and should have reliable quality guarantee. Great Wall Motor will preserve in the quality improvement in order to make users propagandize its products from mouth to mouth and establish "Great Wall Motor' Quality" in the industry.

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