Changan Oversea Sales Aim 400 Thousand, Plans Invest 5 Billion Yuan in 7Years

In the first 10 months of this year, Changan Auto overseas sales have increased 129% over last year. Because that South America auto sales of Changan has exceeded Asian market, Changan takes South America as its key overseas market.

“Changan 2020 year sales aim 400 thousand, and covers overseas market by Brazil and Russian.” Huarong ZHU, director and vice president of Changan, said at Frankfurt Auto Show that according to Changan plan, the company will invest 800 4S shops overseas.

As it known, in 7 years from 2013 to 2020, Changan plans to invest around 820 million dollars which equal to 5 billion Yuan into overseas market. It includes overseas production base building fee 700 million dollars, channels and brand building 120 million dollars.

Besides, about overseas market plan, Changan will build its new production base in Brazil and Russia, which will radiate to surround market. Meanwhile, Changan will pay attention on Algeria, Chile, Colombia, Peru, Iraq and Ukraine, and integrates them with top ten overseas markets.

According to Changan staff introduction, the company holds activity of “Changan World Trip- Discovery South America”. The team is built with Changan small SUV CS35, global strategy middle class EADO, upper medium Rich and Changan commercial car. It will bring fashion show into this mysterious country.

As it knows, the “Changan World Trip- Discovery America” is initialed at Peru capital city Santiago Indomita chateau. The ceremony is not only attracting many important Peru media interesting, but also attracts local Changan owners. Peru people treat them with very good red wine, and Yingjun SHAO, Chinese Economic and Commercial Counselor Embassy in Chile, announces the start of ancient India civilization trip.

Senior management of Changan said that no matter good red wine or fine cars, the core spirit is how to handle taste and market direction. Changan focus on providing reliable South America style product for local people.

Recently years, some Chinese auto brands choose export their products overseas. People in industry say that some of them already open oversea market or achieve certain sales. In the next years, Changan will cooperate with local dealers together to achieve 400 thousand sales in 2020.