Lexus Wants to Improve Its Hybrid Power Sales Percentageto 30%

From market perspective, it still has a long way to achieve traditional fuel power replace pure electronic power. At this moment, hybrid power automobile is taken as the best solution of new energy automobile development.

With this background, Lexus, which always step in front of the industry, want to speed up its hybrid power automobile strategy. As reporter known, Lexus wants to increase its hybrid sales this year to as high as 30% of its total sales.

As it known, Lexus has sold 73 thousand in China 2013, which has increased 14% over last year. For the sales achievement, Lexus hybrid power cars are sold more than 20 thousand, which has increased 43% over last year. The number takes 27% of its total sales. Compared with 25% percentage, Lexus hybrid power automobiles sales percentage taking has increased.

“Toyota hybrid technology development application has been identified by market recently. Sales of Lexus hybrid power vehicleshaveincreased obviously.”Relative officer of Lexus told reporter “with the tendency development, hybrid power automobile demand of Chinese market is amplifying. Hybrid power will welcome its good period. Lexus shall pay more attention into Chinese new energy automobile segment marketing and product introduction.”

As leader of global hybrid power automobile development, Toyota hybrid power cars are sold as early as 1997. Accumulated sales globally have reached 6 million. In 2012 only, Toyota hybrid automobile sales around the world have more than 1 million, which takes more than 10% of Toyota total sales. Japan and America become the biggest market for Toyota. With hybrid technology walks mature, Toyota applies the technology into luxury brand Lexus. New, Lexus owns the most hybrid power automobiles among luxury brands. According to statistics, 80% hybrid power luxury cars belong to Lexus in Chinese market, which takes absolutely leader position.