DS Works for 50 Thousands Sales In China This Year

Goddess Sophie Marceau was invited to the Spring Festival Gala, which also brings confident for DS. Recently, vice general manager of Changan- Peugeot- Citroen CAI Jianjun tells reporter that DS shall introduce 2 new cars into China this year. It aims to promote sales increase and work forwards 50 thousand annual sales gal. It include its first luxury auto A class DS5LS, which is expected to take 60% sales.

The second China made DS5LS is decided to launch market on March 28. As the first luxury saloon is market, DS5LS publishes its price between 149.9 to 249.9 thousand CNY. It will promote DS brand slaes with high cost performance. DS builds its brand and product difference. On the other hand, it attract and open market with very competitive price. DS5LS is expected to take market share before Audi A3 market launching. CAI Jianjun says, DS5LS will achieve 30 thousand sales, which takes 60% of DS total sales.

DS5LS starts with 149.9 thousand CNY, which reduce A class luxury segment product to a new record low price. In fact, DS5LS has chance to take market share of mass market A class luxury car and B class message car.. Business unit general manager of DS, HAO Fu says "price into 100 thousand CNY interval is considered about young people demand. A low beginning price , on the other hand, will fit the requirement for next step upgrade and configuration." as it known, DS5LS will adopt the same strategy with China made DS5, and introduce two different engines kw.

Besides, the eye-catching first SUV of DS will launch market at the 4th quarter of this year, which will extend DS China made mode to 3 types, and bring DS into fast growth SUV segment. At Shanghai Auto Exhibition last year, the first concept car Wildrubis of DS builds the brand fashion SUV reputation. As it known, Wildrubis includes some factors of DS design style in the future, which will embody into the next generation SUV mass produced production.

It means that Changan- Peugeot - Citroen has achieved 3 modes China made process and successfully launching market during Sept last year to Sept this year. Meanwhile, dealer network will expand to 100 from 50. It is the foundation of DS sales increase. CAI Jianjun says during network expansion, DS will make sure of dealers profitability.

DS is working for 50 thousand sales this year, which means 9 times growth compared with last year market performance. Changan- Peugeot - Citroen plans to realize 200 thousand sales in 2015, which now looks very challenge for the company now. If DS is able to realize fast sales growth, it will help Changan- Peugeot - Citroen realize profit in 2015.