Great Wall High-portfolio Sales Goal

Great Wall Automobile announces that it makes sure that year 2014 sales goal is 890 thousands, which is 18% growth over last year. The purpose for the high-portfolio sales goal is an answer for outside question about its growth in the future.

Great Wall Automobile says that China Automobile Industry Association expects that annual growth of 2014 is about 8% to 10%. Sales of Great Wall 2013 have reached 754 thousands, which makes 890 thousands sales this year will realize 18% growth over last year, which is double growth than industry average.

However, the growth has slowed down than the figure of 2013. Last year, Great Wall Automobile has realized 21% sales growth. SUV with 417 thousands sales take about half of all the sales which amount to 754 thousands. According to 890 thousands sales, it will promote position of Great Wall Automobile in top 10 automobile company’s size list. Great Wall Automobile has listed 8th last year.

Great Wall Automobile has announced that 45% net profit growth in 2013, which has mounted to 8.27 billion CNY. The profitability still leads particularly China owned brands. However, because of high-end Harvard H8 has delayed to launch market, price of Great Wall Automobile has kept declined, until recently recovery some.

After Harvard H8 rebuilding, it is still critical for Great Wall Automobile. Whether or not it will cut into 200 thousand CNY above segment successfully? It will become the key work for Great Wall Automobile marketing this year. And it is one of the main risks of Great Wall Automobile. Many security analystsbelieve that Great Wall Automobile initialing Harvard H8 rebuilding shows that Great Wall Automobile stable andpragmaticstyle. It makes more expectable for H8 market performance and expects 5 thousands sales per month.

Great Wall Automobile sales has increasetendency since this year. Sales of Feb are 50 thousands, which has increased 16.1% over last year, and 22.3% increase over last month. The first 2 months has slightly increased 2% over last year and mounts to 120 thousands sales. Among them, SUV still has rapid growth. Mainstream product H6 sales of Feb are 18 thousands, which has increased 95%, and far more than 48% growth in Jan.