Bet on Yaris, GAC Toyota Stirring Small Size Auto Segment

GAC-Toyota attempts to speed up its development with its Yaris market introducing.

According to open statistics that GAC-Toyota has sold 303 thousand cars in year 2013, which has increased 21.19% over year 2012 market performance. There into, Yaris has contributed 15 thousand orders since it marketing launching at the end of year 2013. It really helps GAC-Toyota 110.22% sales growth.

With more and more international automobile companies stepping into small size automobile segment, Chinese “small size segment”is storming. GAC-Toyota wants to take a place during competition, and help company strategy speeding up.

At present, small size car segment has recovered. With C class and B class segment sales declining, AO class segment market share has stopped decline after year 2011 and 2012, and bounce back. According to statistics, AO class segment market share has return back to 22% in first 2 months of year 2014 from 18.9% of year 2012 and 19.6% of year 2013.

CUI Dongshu, vice general secretary of Passenger Car Association tells media during interview that competition key segment focus on A class and AO class aftermarketstirring before. With Germany and Japanese brands engaged in, this round automobile competition will be stiffer.

As the first transferringproduct of GAC-Toyota, Yaris is expected a lot. According to its plan, GAC-Toyota sales of year 2014 are to break 400 thousands, and Yaris sales goal locks above 70 thousand.

As reporter known, without any discount, Yaris has sold 11 thousand for the first 2 months of year 2014. To achieve 70 thousand sales, Yaris shall be sold average 6 thousand per month in the next 10 months.

“Because Yaris has not launched market too long, its production and sales are still under climbing. With product efficiencyrelease, Yaris will welcome its production and sales hot season.” LI Hui, GAC-Toyota executive vice general manager tells reporter.