ToyotaChinese Development Plan: Sales Goal Aims 2 Million

Ibara, vice director of Toyota proposes the company future development plan in China at Beijing Auto Exhibition. The company shall try its best to take top 1 market share among Japanese series, and top 3 among all brands. And it shall reach 2 million cars sales per year step by step.

According to its plan, Toyota wants to break 1 million car sales this year in China. Facing 2 million car sales goal, Hiroji Onishi takes the interview with reporter of “2 million car sales for us is not so much a goal, but the attitude and recognize of Chinese market.”

From perspective of Hiroji Onishi, Toyota is ranked 5th among all auto companies. From global wide speaking, Chinese market is the most important single market. It is very important to bring Toyota under the sense of Chinese customers. Toyota will introduce more products into China to fulfill the 200 sales goal, and strength Chinese production system.

As it known, Toyota publishes its “Global Development Vista” in year 2011. It confirms to become “beyond expectation, and create happiness for customers.”Toyota China speeds Chinese market development with more various. In year 2012, Toyota China has announced its “Cloud Moving Plan” in China. It is a middle long term goal for Toyota; it is a fast response of “Toyota of China”.

However, Toyota has met its restructure and challenge after year 2008. Sales and market share growth are stopped. Toyota has proposed 38 new cars and concept cars at Beijing Auto Exhibition. Since last year, the company introduces new modes into market for recovery successively.

“Toyota is not satisfied with situation now. Take passenger car for an example, market share of Toyota has risen from 5% to 6%. We consider about sales volume growth, and also pay attention on energy saving product research and development.”

In fact, Toyota has realized that 80’s and 90’s generation consumers become the mainstream of the society. Toyota wants to become brand knows young generation more, and makes young generation knows more about Toyota. Toyota has initialed “GETGOING”activity since March this year, and introducesBeyoncé as the representative of the brand.